I ran a market research study across 974 retailers, 23 distributors, and 8 brands — just over 1,000 conversations in four weeks, done by phone and in person, run by people we already employed. That research shaped Rupifi Payments with four distinct experiences, one for each person in the workflow:
For the distributor: a web dashboard. Invoices, payments, customer deep-dives, reports. His business, visible for the first time.
For the accountant: a Tally plug-in. We didn’t ask him to leave his system, we mirrored it. Two-way sync, no migration, nothing to learn.
For the retailer: WhatsApp. Reminders, statements, a payment link. No app to install, no training, on the surface she already uses every day.
For the sales manager: automated WhatsApp reports, so they know what’s owed without asking the accountant.
FY 2024-25
All metrics from this period
250+
Active Distributors
14K+
Transacting Retailers
$300K
SaaS Billing Revenue
−75%
Manual Reconciliation Time Saved