Infini - Open Credit

Infini - Open Credit

Infini - Open Credit

UX Lead · Research, Design Direction, Design Execution

UX Lead · Research, Design Direction, Design Execution

UX Lead · Research, Design Direction, Design Execution

🔒 Detailed case-study available on request

🔒 Detailed case-study available on request

Team: 2 Sr. UX, 1 PM, 1 Analyst, 1 Eng. Lead, 4 Eng.

Team: 2 Sr. UX, 1 PM, 1 Analyst, 1 Eng. Lead, 4 Eng.

Infini is an open-ended credit line for Rupifi’s most trusted retailers that enables intuitive and seamless payments:

  • Invite-only. Reserved for Rupifi’s best-performing retailers with a proven repayment track record.

  • Instant payment from NBFC credit line to seller’s bank account enabled via UPI, IMPS and NEFT for larger amounts.

  • Works anywhere UPI does - isn’t locked to one partner marketplace.

  • Grounded in research: 648 interviews, 104 field visits.

  • Launched as a small invite-only alpha first.

  • Scaled in stages, letting repayment data earn trust before opening it wider.

10,219

Transacting users

$67.5M

Cumulative credit disbursed

+76%

Credit utilisation increase

$0.6M

Revenue

🔒 Detailed case-study available on request

🔒 Detailed case-study available on request

Available For Work

Need a UX expert? Let’s talk.

If you’re looking for someone who simplifies complexity & delivers impact, I’d love to collaborate.

ranjusonofravindran@gmail.com

+91 - 7259 151 942

© 2026 | Ranju's UX Portfolio

Available For Work

Need a UX expert? Let’s talk.

If you’re looking for someone who simplifies complexity & delivers impact, I’d love to collaborate.

ranjusonofravindran@gmail.com

+91 - 7259 151 942

© 2026 | Ranju's UX Portfolio

Available For Work

Need a UX expert? Let’s talk.

If you’re looking for someone who simplifies complexity & delivers impact, I’d love to collaborate.

ranjusonofravindran@gmail.com

+91 - 7259 151 942

© 2026 | Ranju's UX Portfolio